
… User Experience Lead and Product Designer
Background
I bring over 20 years’ experience across the full span of software and web development. My work has covered the full lifecycle of digital engagement:
- User Research and Usability Studies (in the field and in the lab)
- Quantitative and Qualitative Analysis
- Stakeholder Interviews and Workshop Facilitation
- Information Architecture and Taxonomy
- User Journeys, Product Roadmaps, Personas
- User flows and Sitemaps
- Low Fidelity Prototypes including clickthroughs
- Interactive Design and Wireframing
- High Fidelity Visual Design
- Functional Specifications, support for Development and Engineering
- Pre-launch QA and Post-launch implementation and optimization

Technologies, Frameworks & Tools
- Expert in tools of the trade: Figma, Sketch, Adobe XD, Miro, Mural
- Designed for mobile, tablet and web form factors in addition to kiosk and TV
- Familiar with many common HTML/JS/CSS frameworks like React, Angular, Bootstrap.
- Experience in broad range of CMS platforms like WordPress, Squarespace, Adobe, Drupal.
- ERP and eCommerce experience includes Salesforce, SAP, Magento and Shopify.
- Cloud-based systems background covers Azure, Google, AWS
- Well versed in Agile methodology and SDLC along with associated tools like Jira, Confluence, Azure DevOps, Slack, Teams, etc.,

Agencies and Consultancies
Some agencies I’ve worked with include Omnicom Health, Publicis Health, FCB, BBDO, Saatchi & Saatchi, The Born Group, Rokkan, Cheil, EuroRSCG, Centron
Consultancies include PwC, Ernst & Young, Deloitte and CapGemini

Clients and Brands, Industry Experience
Fannie Mae, Pfizer, Starwood, Verizon, Avis, Warner Brothers, Ford, Jaguar, Amgen, Biogen, Novartis, American Express, MetLife, Marsh, Samsung, Johnson & Johnson, Allergan, Abbvie, Morgan Stanley, Dun & Bradstreet, Fortress Investment Group, Pepsi
Industry Experience in Healthcare, Financial Services/FinTech, Insurance, Entertainment/Media, Energy, Automotive, Education, Tax Advisory, Retail and CPG, Travel/Hospitality, Software and Cybersecurity, Government

Portfolio
To view a full portfolio of my work, please reach out to me via my Contact page.
